Digital Marketing and Social Media Services
Tightly integrated into our strategic public relations programs, social media marketing serves to bolster online customer relationships and connect your brand directly with consumers and influencers.
Airfoil’s tailored interactive PR programs include digital/social media monitoring services, blogger relations, blog commenting and social network recommendations in addition to designing social media optimization programs focused on keywords and searchable language.
Digital PR and social media programs include:
Social Media Audit:
A comprehensive analysis of your company and competitors in social media to set the landscape for your digital strategy across the social landscape. Our social media PR agency provides the in-depth consulting and roadmap for your social strategy.
Listening and Monitoring:
Real-time social media monitoring and listening for mentions of your company and competitors to ensure digital brand positioning and instant alerts for any issues.
Blogger Relations:
Our creative PR agency brings its deep experience in media, analyst and influencer relations to support its Higher Thinking approach in engaging bloggers online.
Influencer and Word of Mouth Campaigns:
Influencers make an impact in all forms of communication, and our online PR firm target those that have the most impact on your business, based on our research and strategic approach.
Social Media Newsrooms:
Enhancing and upgrading a company’s website to create instant access to news, images and resources while increasing search engine optimization.
Community Management:
Listening to and growing online communities fuels businesses, most notably those in the tech industry. Airfoil has its ear to the ground and is active in many groups and forums.
Social Networking Campaigns and Contests:
Building and engaging an online following takes time and effort. Through interactive PR campaigns and contests, customers and potential customers can become more connected to your brand.
Social Media Optimization:
Targeted social media content can be a powerful ally in search engine optimization and impacts the way new and returning customers find you online.
Content Creation and Distribution:
From social networking content and website updates to multimedia audio and video, Airfoil plans interactive content and distribution methods to reach the audience directly.
Social Media Crisis Planning and Execution:
A crisis can erupt through social networks and begin to fester until it turns into national news if a company isn’t prepared to respond and react. Our online PR firm develops the online presence and response mechanisms so a crisis can be lessened quickly.