Media Relations

Media relations form one of Airfoil's strongest disciplines. We maintain close contact not only with reporters and editors for national publications in general, business and trade media but also with individual journalists in key local markets where our clients project their brands. We are especially attuned to new media, working frequently with bloggers and other online influencers.

The services we offer in media relations include:

• Message development
• Story platform creation
• Customized targeting and placement, including "pitching" of stories to journalists
• Monitoring of blogs, Web sites, online news sources and social networks, as well as traditional media, for opportunities and coverage
• Tracking news stories being developed by journalists to offer client expertise and input
• Development of media materials, including releases, backgrounders, fact sheets, advisories, executive bios, question-and-answer documents and related tools
• Briefing books and individualized preparation for spokespersons
• Media training and presentation training for spokespersons
• Writing of byline articles and opinion pieces
• Product reviews and reviewer guides
• Media events, including facility openings and tours
• Media tours in key metropolitan areas
• Satellite media tours for TV and radio coverage