Brand Identity Programs

Gaining preference for and loyalty to a company's brand is essential for business growth. Airfoil helps achieve these objectives through communications programs designed to increase brand awareness significantly and project brands into new marketplaces, business sectors and consumer niches. Our comprehensive brand-identity programs provide:

• Development of new names for companies, organizations and products
• Creation of tag lines, descriptors and slogans
• Messaging platforms to support the brand in all communications
• Corporate identity and Logo design
• Media relations programs to raise awareness and generate interest in the brand
• Analyst relations programs
• Management of special events built around the brand
• Local-market media and event campaigns in targeted communities
• Collateral and online materials supporting the brand identity
• Web-site content
• Development of marketing materials for sales force, Web sites and direct-to-consumer campaigns