Small & Midsize Business

For marketing communications to small and midsize businesses, Airfoil’s Higher Thinking translates to smarter communications.  We have helped dozens of emerging businesses guide their marketing toward the mind-set of their fellow entrepreneurs and the hectic pace of burgeoning midsize companies.  Likewise, we have helped Fortune 50 companies segment the marketplace so they focus their communications on those industry sectors that have the greatest need and potential for their products or services.

Small and midsize businesses (SMB’s) can be elusive targets for large corporations, because SMB executives often wear a variety of hats and are too preoccupied with running their businesses to spend weeks or months evaluating a vendor’s offerings.  Airfoil helps marketers break through to purchasing decision-makers in smaller companies, gaining their attention, understanding and preference through communications that address marketplace pain points and that effectively present our clients’ solutions.

With Higher Thinking, grounded in solid research and deep experience in an array of industry verticals, Airfoil provides heightened impact for messages and marketing from today’s best companies.