Public Relations
for Nonprofit Organizations

While their goals often are different, nonprofit organizations are no less business oriented than any corporation.  Airfoil understands that nonprofits confront their own types of challenges related to market reach, competition, funding, product and service development, alignment of offerings with the needs of consumers, and strategic planning for future growth.   We bring our Higher Thinking brand of communication skills to the extensive work we carry out to help differentiate nonprofit groups and to assist them in meeting their organizational objectives.

Airfoil’s recent efforts in this arena include service on the board of the Detroit Children’s Center and development of crucial surveys for the organization, helping Focus: Hope transition through organizational change in response to funding changes, placing calls on behalf of United Way for its campaign, and supporting the launch of NPower in a number of markets as well as its fund-raising and volunteer recruitment.  We helped establish the Michigan Council of Women in Technology, and we’ve worked with Street Tech to update its brand, lead its media relations program and participate on its board.

Each of our non-profit clients receives the attention of a full Higher Thinking account team and access to all the services of our agency.  Airfoil recognizes that nonprofits often are resource constrained, and in some instances we have offered nonprofit rates or have carried out pro bono work to help nonprofit groups sustain the momentum of their public relations campaigns.  In 2006 alone, Airfoil dedicated 200 hours to pro bono efforts on behalf of non-profit organizations.