Healthcare Practice

Industries in flux, of which healthcare certainly qualifies, create opportunities for market- changing technologies and business models. We represent these types of fast companies and help them realize the vision for 21st century healthcare toward which government, industry and citizens alike are moving.

Our most specialized practice area, healthcare calls on a full range of Airfoil's resources. We work with companies that provide technology solutions to some of the healthcare industry's most prominent medical centers and hospitals to assist with their implementation of electronic medical records and other innovative processes. Similarly, we work with major healthcare providers themselves on all aspects of their strategic communications programs. Medical devices and cosmetic services represent emerging areas of opportunity for Airfoil within the broad healthcare industry.

This practice is structured to provide crucial public relations services to healthcare corporations, hospitals, medical centers, software providers, medical research firms, companies offering medical products and medical services, donor campaigns for medical organizations, and non-profit groups focused on medical issues.

Healthcare organizations find exceptional value in Airfoil's research capabilities to assess the perspectives of constituents, editorial services for articles and electronic communications, executive training, media relations, public affairs, and marketing support.