Business to Business

Our agency’s roots are in the business-to-business sector, from our founding as a technology boutique through our expansion to a leading full-service PR firm. Airfoil’s business-to-business practice area provides public relations support for companies that supply technology and services to other businesses and organizations.

Business today is more difficult thant ever before and, as such, the level of scrutiny applied to technology investments has never been higher. We understand this dynamic and strategically employ communications to create awareness, as well as to contribute to top-line growth and bottom-line return by subtly defusing the objections associated with these complex sales processes.

Our business-to-business group offers deep levels of experience in technology communications for software developers, technology-oriented equipment providers, online service providers, technology marketers and other companies that furnish advanced products and services for the full range of businesses.

Our clients in this arena range from startups to the most renowned global corporations and extend from the technology centers on both coasts and in the Pacific Northwest to the heartland where modern technology was born and today is applied. Specialized Airfoil services that these companies find most valuable include national and local-market media relations, white-paper development, media and presentation training, analyst relations, and marketing communications.