Practice Areas

Airfoil’s expertise is grouped in six practice areas, each of which is staffed by public relations professionals with deep experience in their respective arenas:

Business-to-business provides strategic and tactical PR support to technology companies and other ventures that offer their products and services to businesses of all sizes.

Business-to-consumer develops and implements communications strategies for organizations that interface directly with consumers online, on air and on the sales floor.

Automotive/manufacturing technology specializes in companies serving the automotive industry, as well as manufacturers developing and employing innovative technology.

Healthcare builds communications programs for medical facilities, healthcare software providers, non-profits and others who are revolutionizing the delivery of medical services in America.

Small and Midsize Businesses (SMB’s) are special markets, and Airfoil helps companies of all sizes reach SMB purchasing decision-makers through market segmentation and focused communications.

Nonprofit Organizations rely on Airfoil to help differentiate them and to assist them in gaining grants and donations.

In each of these practice areas, Airfoil carries out programs for major national or global corporations as well as for entrepreneurial startups and established businesses preparing to grow to their next level of success.  Often our work for a client will involve the efforts of two or more practice areas as we integrate our range of public-relations talents, experience and business-sector understanding.  In every instance, we are prepared, not just to follow our clients into their marketplace, but to lead them to new competitive plateaus.