Airfoil Boarding Pass Newsletter April 2010
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Pew’s journalism report shows news media considered biased but highly linked A must-read for PR and marketing communicators, the latest “Pew Project For Excellence in Journalism” was released recently. The annual report on the current state of American news media holds no major surprises but does include a number of interesting data points that the public relations industry should monitor closely in 2010:
While bloggers and social media channels will continue to play a significant awareness role in online PR, traditional news media remain the most credible source of information.
More consumers are skipping third-party sources and going directly to the original source for news and information that matters to them (i.e., established brands). The challenge facing these brands is to deliver interactive content and news much faster than ever before to lead the conversation and ensure their audiences are hearing the right story.
The days of mass news consumption are gone. With the prevalence of digital and/or mobile communications channels, Americans have fully embraced an interactive news “on-demand” model – give me the news that’s important to me when and where I want it. Next year’s study will be equally enlightening for online PR and marketing firms as issues such as developing a sustainable revenue model and the integration of new and old media resources shake out in the coming year. Stay tuned! Alternative Energy Vehicles, Clean Technologies Going Mainstream – Pipe Dream or Reality? In our latest Point of View, “Alternative Energy Vehicles, Clean Technologies Going Mainstream – Pipe Dream or Reality?”Airfoil points out that automakers have talked too long about the revolutionary alternative-energy vehicles that are on the horizon. We urge the automotive industry to look no further than the technology industry for inspiration, for best practices, for partnerships. Technology companies are fast companies. They have created a way of moving forward and placing the latest and greatest, often inconceivable, capabilities quickly in the hands of customers. Tech developers also have much to learn from the best manufacturing practices of automotive companies. Bringing these two industries together can propel the U.S. into regaining its manufacturing dominance and becoming a world leader in advanced automotive technologies, including alternative-energy vehicles. The Point of View lays out five steps that auto and tech companies should take to make it a reality. See our site for the complete point of view.
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Welcome to Airfoil's Boarding Pass, a quarterly update on news, views and trends from Airfoil Public Relations. Airfoil named finalist for prestigious PRSA Silver Anvil award Airfoil has been named a finalist for the 2010 Silver Anvil awards presented by the Public Relations Society of America. Airfoil is among the 134 finalists (PDF) for this year's award, out of a field of 823 entries. Airfoil is a finalist in the Marketing Consumer Products/Technology category for an integrated campaign it conducted for the launch of the Parrot AR.Drone, a quadricopter controlled using an iPod touch or an iPhone. The Airfoil team created a strategic marketing communications program surrounding the Consumer Electronics Show, which drove more than 600 media stories, 3,000 Twitter followers, and 1.5 million YouTube views, and a nine-fold increase in Web site visitors. ProStores Selects Airfoil as Agency of Record ProStores, an eBay Company that provides a full-featured and customizable ecommerce solution for small- and medium-size businesses, has chosen Airfoil as its agency of record. The agency will implement a program that furthers ProStores’ business plan by helping the company engage with media, analysts and industry influencers. ProStores has worked with Airfoil in the past and indicated that they chose to engage again because the agency understands its business and will continually bring creativity and strategic thinking to each and every campaign. 866-AIRFOIL 1000 Town Center Drive |
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