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Airfoil News
October 15, 2009


Point of view offers plan-of-action for health care technology communicators 

Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, today announced the publication of its latest Point of View (POV), Engage, Embrace, Empower: Influencing Health Care Policy in the Digital Era.

This thought leadership publication explores digital media’s impact on the speed, volume, risks and rewards of policy reform dialogue, as well as a recommended plan of action that health care communicators can use to define their organizations’ voices in the debate.

"The health care policy reform discussion transcends the business-as-usual approach that may have historically worked for other types of reform, and the digital environment in which it’s taking place both advances and complicates the debate,” said Airfoil Public Relations Account Director Keith Donovan. “This POV brings to bear our deep understanding of health care communications; the public affairs discipline and how to leverage digital media as an agent of influence. We explore more than the undeniable impact digital media has on public policymaking, and equip health care organizations with immediately actionable steps to ensure their business interests are considered.

Topics covered within Engage, Embrace, Empower: Influencing Health Care Policy in the Digital Era include:

  • The first steps to mobilizing a constituency: issue definition and agenda setting
  • The “small acts” of social media engagement that can have great impact on policy reform
  • The importance of employing both offensive and defensive digital communication strategies in order for a health care organization’s message to be heard during the policy change process
  • A 5-point plan of action that reinforces fundamental communication and public relations practices, while urging adoption of the new online tools available to organizations and constituents

The Airfoil health care POV is part of the agency’s series of Points of View issued regularly to keep clients and other businesses advised of the latest trends impacting companies of all sizes.

About Airfoil Public Relations
Airfoil, with offices in Southfield, Michigan and Mountain View, California, is an independent firm specializing in marketing communications and public relations for both emerging and technology companies. Airfoil Industry Leadership Groups serve a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency’s client solutions group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, brand strategy and public affairs programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.



September 21, 2009


Large companies regularly attempt to court small and midsized businesses (SMBs), but they frequently find themselves holding a bouquet of wilted marketing materials when they don’t understand what SMBs really want. A new Airfoil Public Relations Higher Thinking quiz, based on the agency’s primary research conducted among SMB decision-makers, gives enterprises a chance to see how well they understand the preferences of SMBs and the sources that SMB executives trust most.

The 10-question quiz offers several insights. For example, the most important benefit that SMBs value in a product or service is not cost savings (though that ranks high), but time savings. Airfoil also found that social networks have become important to smaller businesses, with, for instance, 20 percent of the decision-makers logging onto Facebook every day. Three out of 10 use LinkedIn daily or weekly.

As for their information preferences, respondents indicated they listen to radio talk and NPR two-and-a-half times as much as they listen to radio news programming. The quiz explores other most-trusted media among SMBs, as well as their preferences regarding how they receive business pitches and the types of publications they read most often.

"Enterprises need to think a little differently when approaching smaller-business owners," noted Airfoil Vice President Leah Haran. "SMBs are prone to seek sources of information that are most like themselves and reflect an understanding of their issues. Marketers should avoid ‘one size fits all’ in favor of customizable, scalable solutions that address the evolving and unique needs of SMBs."

The Airfoil Higher Thinking quiz is part of the agency’s series of Points of View issued regularly to keep clients and other businesses advised of the latest trends impacting companies of all sizes.

About Airfoil Public Relations
Airfoil, with offices in Southfield, Michigan and Mountain View, California, is an independent firm specializing in marketing communications and public relations for both emerging and technology companies. Airfoil Industry Leadership Groups serve a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency’s client solutions group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, brand strategy and public affairs programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact
Stephanie Scheer
Airfoil Public Relations
(248) 304-1448
scheer@airfoilpr.com
Airfoil Public Relations – High Tech PR – www.airfoilpr.com



August 20, 2009


Kevin Sangsland named as board’s communications director to promote organization’s mission and business growth initiatives for existing and prospective partners

Airfoil Public Relations today announced one of it’s senior leaders has been appointed to the executive board of the Michigan Chapter of the International Association of Microsoft Certified Partners (IAMCP). The  IAMCP is a non-profit organization that seeks to promote the growth of its membership through fostering an environment focused on community, education, advocacy, and networking initiatives. The appointment is the latest milestone in Airfoil’s deepening relationship with Microsoft and its network of channel partners and is representative of the agency’s growing leadership position for providing public relations and public affairs counsel to the technology industry in Michigan and across the nation.
 For nearly ten years, Microsoft has relied upon Airfoil to support its mission to help people and businesses around the world realize their full potential. Airfoil's long-standing relationship with Microsoft has expanded the practice to include Microsoft’s partner companies.

“Having a profound understanding of Microsoft's business makes Kevin well positioned to support the communications needs of IAMCP’s Michigan Chapter, and we’re excited to gain significant insight from his experience,” said Scott Pettit, from New Horizons Computer Learning Centers and new chapter president.

As communications director Sangsland will provide counsel and workwith chapter board leadership to strategically position the association through   external and association member communications – including public relationsprogram and event promotion, and digital and social media engagement - to activate and grow the association’s membership base.

“We are excited for Kevin and his opportunity to continue to contribute to the Microsoft community through his new position on the IAMCP board,” said Airfoil President Janet Tyler. “Understanding the Microsoft partner community has been a key component in our overall success working with Microsoft for nearly 10 years. It’s fantastic to have another avenue to support this important group.”

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Airfoil Industry Leadership Groups serve a growing client roster in consumer, enterprise, health care, industrial, green and Microsoft technology segments. The agency’s Client Solutions Group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named 2008 Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.
 
About IAMCP (www.iamcp.org)
IAMCP is a professional association of Microsoft Certified Partners, Dynamics or Registered Partners that are organized in local or regional chapters worldwide. Formed in 1994, IAMCP provides members with information, education and events aimed at helping broaden their base of local business opportunities. The non-profit organization is operated by an annually elected board of directors, and is funded through membership fees and sponsor grants. To date, IAMCP has 5,700 members spread throughout more than 40 different countries, including 40 chapters in the United States. For more information, visit www.iamcp.org.
 
Contact:
Katie Trautmann, Airfoil Public Relations
trautmann@airfoilpr.com
1.248.304.1454



August 07, 2009


Janet Tyler receives honor from PRWeek for work in public relations

Airfoil Public Relations’ Co-Founder and President Janet Tyler has recently been named to PRWeek’s prestigious “40 under 40” award. Awarded annually, the list showcases the 40 top agency, corporate, and non-profit professionals under 40 who are doing outstanding work for their clients or companies and who demonstrate the powerful future of the industry. Tyler, 39, along with the other winners, is featured in the August issue of the magazine.

“This PRWeek recognition is evidence of Janet’s leadership and future potential in our industry,” said Airfoil CEO Lisa Vallee-Smith.

Tyler was instrumental in founding Airfoil Public Relations more than nine years ago and her strategic expertise has been indispensable in the growth of the agency’s major accounts.  Winning, retaining, and growing key clients like Microsoft, eBay, and PayPal,Tyler is relied upon by major technology companies to develop communications strategies to extend their national brand image.

Due to Tyler’s leadership, nearly one-third of Airfoil’s clients have been with the agency three years or longer. She also established Airfoil’s Silicon Valley office in Mountain View, Calif., where she extended the agency's success in the arenas of new media and online technology.

“From the beginning of our engagement, Janet has been a hands-on leader, having a strong knowledge of our industry and providing recommendations that are in line with our goals,” said Mike Kidder, vice president of corporate marketing for Altair. “This recognition illustrates her commitment to her profession and her professionalism that she exhibits every day.”

Under Tyler’s guidance, Airfoil has won various awards including PRNews’ 2008 Small Agency of the Year, and Holmes Report 2008 Technology Agency of the Year. She is a member of the Public Relations Society of America (PRSA) where she participates as a presenter for the Counselor’s Academy, a member of Technology Section within PRSA, and she also is accredited in public relations (APR).

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Airfoil Industry Leadership Groups serve a growing client roster in consumer, enterprise, health care, industrial, green and Microsoft technology segments. The agency’s Client Solutions Group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named 2008 Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:
Katie Trautmann, Airfoil Public Relations
trautmann@airfoilpr.com
1.248.304.1454



July 07, 2009


CarBuddy and Classic Computer Recovery among the latest companies added to Airfoil’s growing green-tech client roster

As companies and consumers consider the impact of their actions on the environment and the Earth’s natural resources, and as energy prices continue to fluctuate, the importance of green practices and innovations is drawing increased attention. Airfoil Public Relations is working with category leaders in energy-related segments such as batteries, alternative energy, automotive and others, and continues to expand its green-tech practice, applying proven expertise in driving results for companies developing alternative energy and other green-related products and services. In addition to developing and executing ongoing successful programs for existing clients, Airfoil’s green-tech practice continues to gain momentum with the addition of two new clients.

Airfoil recently added CarBuddy and Classic Computer Recovery, Inc. to its green-tech practice.

Based in Ann Arbor, Mich., CarBuddy is a new and unique private enterprise solution to carpooling that employs advanced Web-based technology to connect drivers and passengers with each other within a designated geographical region. Airfoil is currently supporting CarBuddy’s launch through media relations, advertising and university and business-to-business relationship building throughout metro Detroit.

For Garden City, Mich.-based Classic Computer Recovery, Inc. (CCR), one of the leading asset recovery and electronics recycling companies in the Midwest, Airfoil has helped promote the company’s founder and CEO, Linda McFarland, as an e-waste thought leader and raise awareness about CCR’s zero waste solution for end-of-life electronic equipment through reuse and recycling for businesses and consumers.

Airfoil, which specializes in marketing communications and public relations for both leading and emerging companies, offers extensive expertise in green technology, having developed communications strategies for such brands as NextEnergy, TerraPass, ecostore USA, ilumisys, Imara, an E85 Viper project and other innovators. Airfoil’s green-tech practice is led by Vice President Rich Donley, APR, a veteran public relations professional with more than 20 years of expertise in PR and marketing strategies for companies in the alternative energy, technology and industrial/manufacturing industries.

“Green technology relates to some of the most important issues of our day—the future of fuel economy standards, lightweight and eco-friendly products, and efforts to conserve our natural resources,” Donley said. “From helping companies evaluate their position in the green market, to promoting their sustainable initiatives and marketing their offerings, Airfoil is acknowledged for its success in providing strategic counsel and delivering measurable results for a variety of business sectors pursuing green possibilities in this competitive environment.”

For companies looking for insights on an integrated approach to marketing and public relations opportunities without immediately committing to a full-blown PR campaign, Airfoil is offering its Marketing Acceleration Program (MAP), a product specifically tailored to each prospective client’s needs. The MAP provides research/audits with an executive summary, suggested campaign approaches, execution elements and messaging – all the components needed to build a company’s initial communications infrastructure. It also includes insights on how Airfoil can serve potential clients as a PR, marketing and branding partner once they are ready to engage in a full program.

In addition to its new work with emerging companies, Airfoil continues to elevate the brands and green initiatives of existing clients, including new, national and globally recognized organizations. Among its projects for a broad range of clients, Airfoil is:

  • Formally launching Imara Corp. – a lithium-ion battery company – out of stealth mode, having generated more than 5 million media impressions by securing a number of placements in high-profile national media outlets.
  • Executing a media relations campaign for the global launch of tier-one auto supplier Faurecia’s innovative Light Attitude concept that demonstrates the supplier’s expertise in vehicle weight savings for seating, interiors, front ends and exhaust systems.
  • Working with ilumisys – developer and producer of LED lighting technology – to develop and implement a successful thought-leadership campaign through media relations strategies targeting coverage in environmental publications.
  • Developed extensive digital-media campaign for ecostore USA. Founded in New Zealand more than 15 years ago, the company produces plant-based, eco-friendly, home, personal and pet care products for consumers internationally. The program is driving awareness of the brand in the U.S. and encouraging product trials.

Additionally, Airfoil’s green-tech practice works in partnership with EcoTuesday – a leading green grassroots organization dedicated to serving and inspiring business leaders – to promote the organization’s efforts to inspire area business leaders to expand Detroit’s green portfolio.

For more information on the Airfoil Public Relations green-tech practice, and to keep up on the company’s latest news and initiatives, connect with the company at:

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Airfoil Industry Leadership Groups serve a growing client roster in consumer, enterprise, health care, industrial, green and Microsoft technology segments. The agency’s Client Solutions Group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named 2008 Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.



June 15, 2009


Creative campaign for client is recognized under the “Viral Marketing” category 

Airfoil Public Relations was recently awarded a gold Hermes Creative Award in the competition’s “Viral Marketing” category for its work in developing a “mommy blogger” campaign in conjunction with and to support its environmentally-friendly client, ecostore USA.  Airfoil provides strategic public relations and marketing communications services to leading and emerging technology-oriented companies.

Airfoil helped support the launch of West Bloomfield, Mich.-based ecostore USA by creating and partnering with the company to execute an aggressive campaign to boost the organization’s awareness among mommy and environmental bloggers, educating both bloggers and consumers about the benefits of the all-new brand and product. ecostore USA attracted many followers and gained recognition through a variety of social media outlets.

The Hermes Creative Awards are an international competition for creative professionals involved in the conceptualization, writing and design of traditional communications materials and programs, and emerging technologies. The awards are given to marketing and communication professionals who contribute their unique talents to public service and charitable organizations, and are administered and judged by the Association of Marketing and Communications Professionals.

“We’re so proud of this recognition because it shows Airfoil’s expertise in marketing tactics, especially in social media outlets,” said Airfoil Senior Vice President Tracey Parry. “ecostore USA is an emerging company in the fast-growing environmental sector, and Airfoil successfully launched its presence in the U.S. and achieved very successful results through a very strategic and focused online communications campaign.”

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact
Katie Trautmann
Airfoil Public Relations
(248) 304-1454
trautmann@airfoilpr.com
Airfoil Public Relations – High Tech PR



May 12, 2009


Managing Directors Larry Ayres and Bret Wacker Issue Point-of-View Paper on the New Federal Era

Across the corporate landscape, executives in many sectors are discovering that they unexpectedly have a new business partner—the federal government—and that, as a result, they need to participate in new types of dialogues in unfamiliar territory.  To help guide companies through this terrain, Airfoil Public Relations hasformally launched its public affairs practice.  The practice is headed by Managing Directors for Public Strategies Larry Ayres and Bret Wacker who this week released a point-of-view paper on the meaning of the new federal era for businesses and their marketing communications providers.

Ayres, with more than 30 years of experience in the public affairs arena, has held senior positions in Fortune 100 corporations, lobbying and law firms, and the military. He served six years as congressional liaison for the secretaries of Defense and the Army and, in the private sector, he has designed end-to-end government advocacy campaigns. In addition to directing the corporate government affairs office of the nation’s leading human resources solutions company, Ayres’ career has been highlighted by his success on behalf of a range of clients.  He has he managed legislative support for major programs in the U.S. departments of Defense and Transportation and the Federal Aviation Administration as a lobbyist for a major defense contractor; assisted a major children’s hospital secure funding for construction and equipment of a pediatric trauma center; helped secure funding in defense appropriations for the development and operation of a child abuse prevention program for the USMC and Army and crafted successful strategies for nanotechnology companies seeking funds for participation in military programs.

Wacker has been a senior-level public affairs strategist for nearly 25 years in both the private and public sectors.  He was appointed to presidential posts in the U.S. departments of Labor, Energy and State and has advised the leadership of three national political campaigns.  A top-level corporate lawyer and multinational corporation executive, Wacker has led successful programs in public sector business and market development and in public-policy advocacy.  His achievements include spearheading a federal market growth strategy for a global human resources provider; designing and implementing a global software vendor’s strategy for federal GSA multiple-award schedule award and compliance; and negotiating blanket IT purchase agreements with the Defense Information Systems Agency and the states of California, New York, Florida and Ohio.

“Under the guidance of Larry and Bret, Airfoil’s public affairs unit will help our clients ensure that they gain the full benefit of new opportunities to work with federal programs and that they respond effectively to government rules or restrictions that may impact their businesses directly,” said Airfoil Client Solutions Executive Vice President Tracey Parry.
The point-of-view paper authored by Ayres and Wacker, titled “The Dawning of the New Federal Era: Its meaning for innovators and PR practitioners,” examines Airfoil research that suggests communicators for technology companies may not be taking the necessary steps to gain competitive benefits from the federal economic stimulus efforts.  In analyzing the research findings, Ayres and Wacker note, “…a majority of respondents — 62 percent -  are not intending to elevate their communications efforts in response [to the economic stimulus legislation]. And 68 percent indicated they will not work to improve the quality of their communications in competitive bidding documents to take better advantage of stimulus-generated opportunities. Such indifference could prove fatal to any organization seeking stimulus-related funds.”

Airfoil Public Affairs will assist communicators across a wide spectrum of business sectors in adapting their new-business, marketing and public relations efforts to the realities of today’s public-private partnership environment.  Quoting Airfoil Chief Executive Officer Lisa Vallee-Smith, the point-of-view paper warns, “This administration clearly intends to use the budget process to make sure the economy that emerges from this recession is operating under a different paradigm. Details are less important at this point; the goal is to put stakes in the ground.  As a result, no longer can innovators and their marketers rely on just market forces to determine whether their efforts will be adopted by consumers, both personal and business. Ignorance of governmental policy trends will lead to missed opportunities and wasted investment.”

Marketers and other communicators may download “The Dawning of the New Federal Era” point-of-view paper from the Airfoil Web site at http://www.airfoilpr.com/viewpoint-pdf/PublicAffairs-POV.pdf.

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and established brands. Airfoil Industry Leadership Groups serve a growing client roster in Consumer, Enterprise, Health Care, Industrial/Green and Microsoft technology segments. The agency’s Client Solutions Group provides depth of experience to inform and accelerate clients’ Marketing Communications, Digital and Social Media, and Brand Strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:
Jane Berger, Airfoil Public Relations
berger@airfoilpr.com
1.248.304.1468/1.313.641.7208



March 26, 2009


Senior strategists support Airfoil’s increased focus on marketing communications, branding, digital/social media and public affairs

Airfoil Public Relations, specializing in public relations and marketing communications for both leading and emerging technology-oriented companies, today formally unveils its Client Solutions team, assembled to help Airfoil’s account teams further elevate fast companies with enhanced and specialized communication strategies.

Led by agency co-founder, partner and Senior Vice President Tracey Parry, Client Solutions provides a more formalized group of services that Airfoil regularly provides its clients, including research, marketing communications, training and digital/social media strategies.  As part of the Client Solutions rollout, Airfoil is introducing public affairs as a dedicated service offering, supported by the addition of two seasoned public affairs specialists.

Leading Airfoil Public Affairs are Larry Ayres and Bret Wacker:

Larry is a proven government affairs professional with over 30 years experience.  He possesses a valuable combination of credentials and capabilities that include senior positions in Fortune 100 corporations, lobby and law firms and the military.

Bret brings nearly 25 years of senior level experience with both private sector and federal government organizations to Airfoil.  As a top corporate lawyer and business executive at major multinational corporations, he has developed successful programs for public sector business development, market development, and public policy advocacy.

The specialized service areas supported by Airfoil public affairs include: strategic planning, advocacy services, legislative and regulatory monitoring services, business development and marketing, government procurement and economic development services.

“We’re both positioning our strategies for the next economy, and aggressively responding to the highest demand service areas from our current and prospective clients” said Airfoil Chief Executive Officer Lisa Vallee-Smith.  “We’re well-positioned to execute even more deeply in these specific areas of focus.”

Additional Airfoil’s Client Solutions services include:

  • A more formalized Digital and Social Media department, led by Director Tonja Deegan, connecting all clients with Web 2.0 communications
  • Marketing Communications, led by Director Steve Friedman, managing editorial services and developing and executing advanced marketing communications strategies
  • Brand Strategy, led by Director Jennifer Becker, incorporating the full arena of research, Airfoil’s IndustryRadar and MediaRadar measurement services, and development of comprehensive branding programs

About Airfoil Public Relations, Inc.

Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact
Jane Berger
Airfoil Public Relations
(248) 304-1468
berger@airfoilpr.com

Airfoil Public Relations – High Tech PR



February 02, 2009


Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, announced the addition of ilumysis to its green client roster. ilumisys, a subsidiary of Altair, is a solid-state lighting developer based in Troy, Michigan.

Airfoil will work with ilumisys to define and execute its communications strategy through messaging development, media relations, and awards and speaking engagement support. Leveraging the expertise of ilumisys executives, Airfoil will also seek and secure opportunities to position the company as a thought leader on lighting and environmental energy efficiency.

With the addition of ilumisys, Airfoil expands its footprint in the green industry. “We are thrilled to be working with ilumisys, an exciting company at the forefront of the green movement,” says Airfoil Vice President Rich Donley, who oversees the agency’s green and industrial technology clients. “We are eager to promote illumysis’ expertise in the solid-state lighting industry  and to raise the company’s profile as an environmental energy efficiency leader.”

Using patented technology from Altair, ilumisys develops solid-state light-emitting diode (LED) lamps in support of a greener and more environmentally-sustainable future for businesses and consumers.  ilumisys’ LED lighting products are sustainable, mercury-free, energy-efficient, and increase a light’s life span up to 60,000 hours. The U.S. Department of Energy estimates that energy consumption for lighting can be reduced by more than 20 percent by 2020 through the use of solid-state LED-based lighting.

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named 2007 Technology Agency of the Year by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Contact:
Jane Berger
Airfoil Public Relations
1.248.304.1468
berger@airfoilpr.com
Airfoil Public Relations – High Tech PR



December 23, 2008


Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, is continuing its momentum in the Silicon Valley with a growing team of technology PR experts serving a dynamic client roster in the technology, healthcare and green technology arenas

Since establishing the company’s West Coast presence in June 2006, the agency has relocated to its current location in Mountain View and expanded the agency’s headcount to serve its ever growing roster. Airfoil California has achieved 65 percent year-over-year growth since 2006.

“Airfoil’s brand promise of Higher Thinking resonates well with the fast-moving innovators we encounter daily in Silicon Valley,” said Sue Barnes, general manager for Airfoil’s California office. "Our strategic, research-based approach provides a consultative rapport with clients that exceeds basic media outreach and drives decision-making from a true understanding of our customers’ industries.”

Airfoil has bolstered its account management team to match client demand, attracting public relations specialists in healthcare, financial services, government, mobile and wireless technology and e-commerce communications. New team members include:

  • Adam Silber, account director: Adam is a key leader in the California office and provides counsel to senior-level clients. He has extensive experience in the healthcare, travel and tourism industries, working with organizations such as Mercy General Hospital and Starwood Hotels. As vice president at Edelman, Adam led public awareness campaigns for government agencies and non-profit organizations including Gov. Arnold Schwarzenegger and the American Heart Association. He was also a news producer with KXTV-TV (ABC) in Sacramento.  
  • Matt Hurwitz, account manager: Matt has a leadership role on several California accounts at Airfoil. Matt joins the firm from Fleishman-Hillard, where he executed media relations programs for leading financial services, consumer, e-commerce, and technology companies such as Visa, Yahoo! Local, eHealth and Zillow.com.
  • Eric Rodriguez, senior account executive: Eric joins the California team from Airfoil’s Detroit office, where he spent three years supporting Microsoft. During this time, he drove awareness of Microsoft’s enterprise and SMB solutions as well as its corporate citizenship and diversity programs.
  • Matt Wolpin, account coordinator: Matt joins Airfoil with a background in agency and corporate public relations. In previous roles, Matt executed marketing and media relations programs for law firms, government agencies, semiconductor and computer companies such as Ampro Computers and Novellus and the City of Morgan Hill.

“It is imperative for us to have an exceptional presence in the Silicon Valley, a market with fast-moving clients that Airfoil thrives on serving,” said Janet Tyler, president of Airfoil Public Relations. “Our California office has truly been a growth engine for our firm, and we’ve been very fortunate to attract such a talented team of Higher Thinkers to meet the demands for our services.”

Airfoil has garnered several accolades for its work in recent years, including ‘Technology Agency of the Year’ from the Holmes Report; a Top 10 ranking among technology PR firms by O’Dwyer’s and recognition by PR Week as a Top 100 PR agency overall.

About Airfoil Public Relations, Inc.
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent PR firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil was named ‘Technology Agency of the Year’ by the Holmes Report; is ranked 10th among O’Dwyer’s top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.



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