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Airfoil News
January 25, 2012


BELMONT, CA: Vyatta, a software-based networking and security provider, has hired Airfoil Public Relations as AOR.

The company picked Airfoil at the end of last month. Its work for the technology company will include communications strategy, media and analyst relations, global events, editorial content, and thought leadership

Airfoil will also conduct a media audit, and it will use the results to influence and shape the company’s message.

“Essentially, we are going to help aggressively position the company as a leader in virtualized networking,” said Tracey Parry, SVP and partner at Airfoil. The account budget was not disclosed.

Matt Wolpin, marketing communications manager at Vyatta, said the company began the search when its relationship with a previous agency grew stagnant.

“We were close to a new round of funding when we started the search,” Wolpin said. “Looking at our roadmap, we wanted to inject a new sense of thinking on the account.

Vyatta previously worked with Eastwick Communications, which declined to comment on the hire.



September 20, 2011


Mountain View, Calif. – Sept. 20, 2011 – MotiveQuest LLC, a software-based social research company headquartered in Chicago, Ill., has chosen Airfoil Public Relations as its PR marketing agency of record. Airfoil is an independent firm specializing in marketing communications services and public relations for technology companies.

“Airfoil’s  strategic approach to analyzing marketplace dynamics and using that information to identify and communicate a company’s competitive position is impressive,” said David Rabjohns, CEO and founder, MotiveQuest. “Airfoil has demonstrated a critical understanding of how social media research can impact brands and how to build an extended story around our unique strengths. Despite the fact that MotiveQuest operates in an extremely crowded market, we have the highest confidence in Airfoil’s digital PR ability to carve out our competitive differentiation and awareness.”

MotiveQuest tapped Airfoil to create and execute strategic influencer relations as well as content development to solidify and extend brand awareness. The software and social media PR agency will also be instrumental in supporting the launch of new online services and research reports around MotiveQuest’s unique motivation and advocacy frameworks.

“Businesses are constantly trying to discover what motivates their customers and they are beginning to understand that social media plays a large role in customer expression,” said Airfoil Senior Vice President Tracey Parry.  “MotiveQuest is in a unique position to provide its customers with the innovative insight and analysis that will  enable them to confidently grow their businesses.”

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in strategic marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.com



August 25, 2011


Airfoil Public Relations has been recognized by Advertising Age as one of its 2011 Best Places to Work. Airfoil is an independent firm specializing in marketing communications and public relations for technology companies.

According to AdAge, this year’s winning companieswent the extra mile in creating outstanding places for people to work and grow as professionals. Recognizing the best in advertising, marketing and media communities, this award showcases creative public relations and marketing companies that foster a positive work environment in which creative expression is encouraged and everyone's role in the business process is important and appreciated.

As part of the evaluation process, nominated companies were asked to complete a survey administered by Buck Consultants LLC detailing company policies, benefits and talent recruitment and management practices. According to Buck Consultants, 150 PR and marketing communications companies applied and nearly 12,000 employees took the survey. Out of the 30 companies featured, Airfoil was ranked eighth.

“We are thrilled to be recognized for our efforts in promoting a positive and inspirational work environment for our associates,” said Lisa Vallee Smith, Airfoil Public Relations CEO. “This award is very meaningful because it acknowledges that a growing PR marketing agency like Airfoil, which nurtures and produces professionals who are strategic thinkers and impeccable practitioners, can also be a fun and supportive place to build a career.” 

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.comor call 866.AIR.FOIL.



July 14, 2011


Airfoil client Faurecia North America was recently recognized with three honors at IABC Detroit’s 30th Annual Renaissance Awards held at Blue Cross Blue Shield of Michigan. These included an Award of Excellence in the Publications – Newsletter/Newspaper category for Faurecia infos North America and Faurecia infos Mexico; an Award of Merit in the Publication – Newsletter/Newspaper category for The Daily; and an Award of Merit in the Employee/Member Communication category for FUELS: Faurecia Unites with Employees for Local Service. Airfoil has been instrumental in the messaging development and public relations activities for the FUELS initiative.



May 19, 2011


Southfield, Mich., May 19, 2011 – Airfoil Public Relations has earned a platinum Hermes Creative Award for quality, creativity and resourcefulness in executing the Microsoft’s annual “Work Without Walls”public relations campaign. Airfoil provides public relations and marketing communications strategy and support for Microsoft’s U.S. enterprise, industry, small-to-medium business and channel partner teams.

In an effort to encourage the adoption of Microsoft solutions that enable a remote workforce, Airfoil developed this research-driven communications program to reposition remote working from an employee perk to an operational strategy in the minds of business leaders.

“Our ‘Work Without Walls’ campaign raised the bar for how we proactively shape strategic, creative and targeted business story platforms,” said Amy Messano, senior public relations manager for Microsoft. “Over the past decade, our strong relationship with Airfoil has helped our teams to execute extremely ambitious communications programs with efficiency and excellence.”

Hermes Creative Awards, administered and judged by the Association of Marketing and Communications Professionals, is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.

“We’re proud of this recognition because it demonstrates Airfoil’s expertise in applying strategy, research and powerful storytelling to deliver incredibly successful campaigns for our clients,” said Janet Tyler, Airfoil president. “The annual ‘Work Without Walls’ campaign has clearly positioned Microsoft as a leader in remote workforce solutions and raised awareness of the business productivity and cost-efficient benefits they can deliver.”

About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.comor call 866.AIR.FOIL.



May 12, 2011


Mountain View, Calif., May 12, 2011 – Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for technology companies, was recognized by theHolmes Report as a Corporate Media Relations Gold SABRE Awardfinalist for its thought leadership campaign for mobile media technology company MobiTV Inc.

 Airfoil’s submission chronicled its work to boost MobiTV Inc.’s share-of-voice in the media, an area its competitor had been controlling. As a result of refined company messaging and focused media relations, Airfoil and MobiTV Inc. were able to more than double the company’s share-of-voice in the first year and assume the lead in most industry conversations. In terms of real business results, MobiTV Inc. formed new partnerships with carriers and content providers, all the while increasing subscribership. Ultimately, MobiTV Inc. has not only become the industry leader, but also serves as validation for the viability of mobile television, as the industry saw a 44 percent increase in mobile viewership from 2009 to 2010, according to The Neilsen Company.

 “Elevating the brand perception of a company is a not an easy feat, despite doing so with a partner as dedicated as MobiTV,” said Janet Tyler, Airfoil president. “The entire team went above and beyond its goals for this thought-leadership campaign, and helped solidify MobiTV Inc. in its rightful position as an industry and thought leader.”

 Airfoil manages strategy and execution for both MobiTV’s corporate and technology platform public relations programs.

 As the world's largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. The finalists were chosen from close to 2,000 entries submitted this year, and represent some of the strongest programming in the history of the competition. The SABRE Awards were presented at theHolmes Report’s annual awards dinner, which took place on May 10, 2011 in New York City.

 

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.comor call 866.AIR.FOIL.



April 28, 2011


Detroit, Mich. – April 28, 2011 – PhotoMedex has selected Airfoil Public Relations to cultivate consumer and physician demand for its XTRAC® (NASDAQ: PHMD) Excimer Laser.  PhotoMedex is a leader in the development, manufacturing and global marketing of dermatology products and cost-effective medical devices that promote better outcomes.  Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for technology companies.

“Airfoil’s direct experience in and understanding of the medical device industry, point-of-care offerings and aesthetics and disease management will be crucial as PhotoMedex works to engage consumers and physicians about the unique and differentiating value of the XTRAC® laser,” said John Schaffer, senior director for XTRAC marketing and business development for PhotoMedex.   “Airfoil will also be instrumental in supporting our efforts to recruit and support XTRAC physicians by leveraging communications to drive patients directly to local offices.”

PhotoMedex tapped Airfoil to develop and execute a strategic local, national and trade media relations program to generate consumer awareness, preference and demand for its XTRAC® Excimer Laser, a targeted phototherapy treatment for skin diseases such as psoriasis and vitiligo.  Airfoil will also initiate a comprehensive communications program designed to drive prospective XTRAC patients directly to local physicians’ offices. 

“As the market for self-directed, consumer-driven dermatological medical treatment continues to expand, PhotoMedex’s longevity and reputation as an industry leader make the XTRAC® laser a clear differentiator in a crowded space,” said Airfoil Vice President Keith Donovan.  “We’re extremely gratified to apply our expertise to support PhotoMedex’s XTRAC® market growth strategy among consumers and physicians.”

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.comor call 866.AIR.FOIL.



April 20, 2011


Southfield, Mich. and Mountain View, Calif., April 20, 2011 – Airfoil Public Relations, an independent public relations agency specializing in public relations and marketing communications for technology companies, has added nine employees to its account and operations teams in Southfield, Mich., and Mountain View, Calif. and plans to add more.  

“The need to add talent illustrates the growth both Airfoil and the public relations industry are currently experiencing,” said Lisa Vallee-Smith, Airfoil CEO. “An agency is only as innovative as its people and the addition of professionals with specialized industry expertise will enable Airfoil to continue providing clients with strategic and creative solutions that enhance their brands.” 

Katy Teer joined Airfoil as a senior account executive, and manages day-to-day communication activities for technology and healthcare accounts.  Prior to joining the agency, Katy was a public relations and marketing consultant at Terumo Heart, Inc. 

With a strong background in consumer media, Kristen Berry joined Airfoil as a senior account executive, and currently manages and executes initiatives for a select group of Airfoil’s consumer technology accounts.

Sadie Kelly, the company’s most recently hired senior account executive, joins Airfoil with public relations experience on a wide range of consumer and healthcare accounts. She will execute against initiatives for a core set of software clients.

With three years of agency experience on automotive, healthcare and retail accounts, Elaine Marquis joined Airfoil as an account executive, supporting a core set of software clients.

Airfoil has also hired three account coordinators: Dave Niemiec; Lindsay Karpinskas; and Oriana Camacho.  Prior to Airfoil, Niemiec served as an intern for the “Karsch and Anderson Show” on 97.1 WXYT-FM. Karpinskas served as public relations coordinator for the Live to Give Foundation. Camacho was previously in charge of internal and external communications for nonprofit group Women Impacting Public Policy.

On the operations side, Nicole Steward joined Airfoil’s California office to manage office operations and provide administrative support to the leadership team. Zakia Beshara joined the Michigan office as an operations assistant, working with the human resources and finance teams to provide support for a variety of office functions.

Additional information regarding open positions in Airfoil’s Michigan and California offices is available at the following website: http://www.airfoilpr.com/careers/careers

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.com or call 866.AIR.FOIL.



March 24, 2011


Detroit, Mich. – March 24, 2011 – CiRBA Inc., a leader in Data Center Intelligence (DCI)  software, has chosen Airfoil Public Relations as its agency of record. Airfoil, with offices in Southfield, Mich., and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for technology companies.

“Airfoil’s experience and creativity will play a key role in our endeavors to communicate the value organizations can achieve with data center intelligence software,” said CiRBA Senior Vice President of Operations and Business Development Chuck Tatham. “Airfoil understands our audience, and will be a great asset as we continue to differentiate the CiRBA brand in the marketplace.”

CiRBA tapped Airfoil for its expertise in building awareness and preference for enterprise technology and software solutions. CiRBA’s Data Center Intelligence (DCI) software determines the optimal workload placements and resource allocations required to safely maximize the efficiency of Cloud, virtual and physical infrastructure. Airfoil is working with the company’s leadership team to build a diversified communications program that amplifies CiRBA’s brand through audience engagement among trade media and influential industry groups and events.

“As conversations about the Cloud and virtualization grow and become more complex, CiRBA is primed to differentiate and position its DCI offering to the enterprise IT market,” said Airfoil Vice President Keith Donovan. “We are excited to work with CiRBA to build its brand as a distinguished leader in DCI.”

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil serves a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency’s client solutions group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, brand strategy and public affairs programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.



March 15, 2011


Sangsland, APR, will lead PRSA’s national technology executive committee efforts
 

Southfield, Mich. – March 15, 2011 – Airfoil Public Relations today announced that Kevin Sangsland, APR and account director, has been elected by his peers to chair the 2011 Technology Professional Interest Section of The Public Relations Society of America (PRSA).

In this role, Sangsland will be responsible for leading PRSA’s National Technology Executive Committee efforts to serve its members, recruit and develop future section leaders, build community and networking opportunities and deliver professional development.

He will also lead the charge for the continuation of education content through various PRSA Technology Section events, including its contributions to the upcoming Digital Impact Conference. The Technology Section is developing a dedicated track for the event, which takes place May 5-6 in New York City and will highlight trends and tactics emerging from the use of digital technologies in the advertising, marketing and public relations industry.

 “Our Professional Interest Sections, including the Technology Section, are an important asset to our ability to deliver value to PRSA members,” said Melissa Yahre, vice president of membership, PRSA.  “As a society, we rely on the leadership and service from volunteers like Kevin to inform and develop many of the programs and vehicles that our membership looks to PRSA to provide.”

The PRSA Technology Sectionoffers opportunities to connect with practitioners who understand issues and are willing to share solutions. Through PRSA’s annual conference, in-person and virtual networking opportunities, newsletters and other resources, the Section helps practitioners develop public relations and management skills directly relevant to the technology industry. The Technology Section also recognizes excellence in industry reporting through our Awards for Excellence in Technology Journalism.

About Airfoil Public Relations, Inc.

Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil serves a growing client roster across a multitude of technology segments in consumer, enterprise, health care, industrial/green and automotive. The agency’s client solutions group provides depth of experience to inform and accelerate clients’ marketing communications, digital and social media, brand strategy and public affairs programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.



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