Tips

Here in Airfoil Tips, you’ll find extremely valuable how-to information relating to research, writing, business policies, presentations and many other communications-related activities.

If you would like to see advice or methods relating to additional topics in Airfoil Tips, please let us know by e-mailing us at info@airfoilpr.com.

 

Ten Great Ways to Lose Good Employees
Reports of stress, anxiety and exhaustion are becoming more frequent among key staff members in today's businesses, and many companies are becoming frustrated as some of their best employees decide to leave, rather than endure the strain. Here are ten ways that companies cause good employees to jump to competitors, start their own businesses or switch to a career they feel is more rewarding.

Planning and Implementing PR: An Inside Job or an Outside Chance?
As corporate America reinvents the way it does business, companies are finding advantages in outsourcing not only manufacturing operations and call centers, but also entire departments, from HR to PR. In examining the value of inside vs. out-of-house public relations staffing, corporations should contemplate this list of advantages and disadvantages of each alternative and reach a blend of outsourcing and inside capabilities that works best for them.

Which PR Firm Is Best for You: Boutique or Broad-Based?
As a client, how do you know whether you should engage a specialty public relations firm or an agency of generalists? Airfoil Public Relations CEO and Co-founder Lisa Vallee-Smith suggests that, to help you make the decision, you consider ten crucial factors, from just how much of your program you want to outsource to speaking a specialized language and matching basic chemistry.

Preparing for Your Presentation
When you're called on to make a presentation, don't overlook the importance of preparation-actions you can take in advance of your appearance that will improve your effectiveness. By taking control of how your presentation will be delivered, you can make your job easier, more comfortable and more impressive. Here are half a dozen steps to consider before you take that first step in front of your audience.

Considerations in Designing Your Research Project
Your major customer research project has been completed ...now what? Now you know what customers who already are buying your products or services think of your company. So what? What will you do with the results? This checklist for research design provides the questions to ask that will help ensure you obtain results the company can use to focus its marketing efforts, PR efforts, customer service and operations, aligning them with customer needs.

Using Customer Survey Results Effectively
Every company wants to know what its customers think of its products and services, but too few businesses use the information they gather on customer opinions in an effective way. Merely satisfying your current customer base just keeps you in the game; it may not be enough to keep you ahead. Companies should consider how they can maximize the results of their customer surveys, using these ten recommendations.