Airfoil drives multi-faceted brand awareness for Faurecia North America

Challenge: Faurecia tasks Airfoil to help establish itself as an innovative and game-changing automotive supplier in North America.

Solution: Airfoil created and executed a comprehensive public relations program to introduce Faurecia to the North American market, which included a plant inauguration, press conferences, plant tours, executive briefings and press kit development. Airfoil led the PR and external marketing efforts of several Faurecia milestones and product launches, including Faurecia’s North American expansion, the worldwide debuts of Faurecia’s Premium Attitude and Light Attitude concepts, the North American debut of Faurecia’s Happy Attitude interiors concept, Faurecia’s 10-year anniversary and more. Airfoil’s relationship with Faurecia has expanded to a range of strategies that have helped launch Faurecia’s North American operations and develop an effective ongoing integrated marketing communications strategy, including ongoing media relations and external communications, internal communications support, event planning support and execution, editorial services, research and more. Airfoil also serves as Faurecia’s corporate trainer, helping lead crisis communications program development, employee media training for plant tours, executive coaching and presentation training refreshment courses for Faurecia executives in preparation for major corporate events and interviews.

Results: To date, Airfoil has helped Faurecia generate more than 100 million media impressions in a variety of influential national, automotive trade, local and broadcast outlets, helping increase Faurecia’s visibility to key audiences and create share of voice for Faurecia in the media and among its peers. Faurecia continues to gain recognition for its innovations and spokesperson expertise, and has become a go-to source for a number of trade reporters.