YouSendIt establishes thought leadership in the file delivery field
YouSendIt is the most widely used Web-based service for sending, receiving and tracking digital content.
Challenge: While the company has an acclaimed and popular service, its highly competitive marketplace, with literally hundreds of competitive technologies springing up each year presents an ongoing communications challenge. YouSendIt perpetually seeks to reaffirm its position as the dominant provider in its field, elevating it above the competitive noise.
Solution: Airfoil manages a program that expands the company’s news coverage to stand out among competitors and paint YouSendIt as the undisputed pound for pound champion of digital file delivery – in other words, the class of its field.
Highlighting YouSendIt’s competitive differentiators through creative media relations campaigns supported by third-party research, and leveraging deep media relationships within the technology and small business sectors, Airfoil has established YouSendIt among the public audience as the trusted leader in the digital file delivery market. Airfoil executes a thought leadership campaign on behalf of YouSendIt to further elevate the company beyond its competition, obtaining speaking slots for lead executives at top industry conferences, and garnering respected third party validation of YouSendIt’s service by securing multiple industry award wins for the company’s technology. Media relations focused on thought leadership in the national digital file delivery market, supported by local recognition in the San Francisco Bay Area.
Results: As part of an annual, targeted media relations campaign, Airfoil secured stories in local, national and key technology media outlets, including feature articles in USA Today, ComputerWorld, Network World and the Silicon Valley/San Jose Business Journal and several technology blogs.
Airfoil also secured speaking engagements for YouSendIt at influential local and national events, including the Red Herring North America 100 conference, and the Silicon Valley-based Churchill Club and Free! Summit. YouSendIt also received prominent corporate and technology-based award wins resulting from Airfoil’s efforts, including selection as an American Business Award (Stevie) Best Company of the Year, Network Products Guide Hot Company, Red Herring 100 and a third consecutive selection to the Cnet Webware 100.