Imara: Green PR Case Study
Airfoil launches lithium-ion battery company Imara Corp. out of stealth mode
Airfoil was tasked with formally launching Imara Corp. (formerly Lion Cells) out of stealth mode and working to establish it as an industry leader and pioneer.
Solution: Airfoil created a marketing communications program designed to launch the company publically, including infrastructure development, media training, media and analyst relations and thought leadership positioning. Following launch, Airfoil continues to use our green and cleantech PR expertise to manage the company’s news engine and brand awareness initiatives.
Results: Airfoil generated tremendous brand exposure at the launch, including coverage in The New York Times, Dow Jones, ZDNet, Silicon Valley Business Journal, Green Car Congress, CleanTech.com, GreenTech Media and Earth2Tech. We fostered strategic media relationships between Imara and notable industry analysts including Gartner, AMR Research and Lux Research, which resulted in being included in several research reports.
Airfoil continues to increase awareness of Imara among alternative energy influencers and its prospective customers in the automotive and power tool industries. Put our cleantech PR expertise to work for your company. Contact us to learn more about how our green public relations firm has increased brand awareness for companies in industries such as automobile, healthcare and more.