Boarding Pass May 2010
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The dirtiest word in business Bring up the word “innovation” and, in some quarters, you’re likely to hear grumbling. You may even hear that promoting innovation doesn’t work or is no longer “fashionable.” This, at a time when business leaders acknowledge that innovation is the principle and practice that has led us away from the edge of economic cataclysm, time and time again.
Airfoil’s point of view (PDF) is that innovation as a business concept has been the victim of bad press, hype and abuse. At our core, we communicators recognize that innovation is crucial to business growth and the nation’s economic health; but, frankly, on both the public relations and marketing sides, many have done a lousy job of cutting through the clutter surrounding the innovation story. Like it or not, Facebook quickly taking over Web, news cycle to become online hub As if your mom joining Facebook wasn’t enough of a sign that the social networking giant had eclipsed expectations, the site that was not-so-long-ago limited to college students with valid student e-mail addresses will soon become your Internet. Or, at least that’s the plan. On the heels of Facebook CEO Mark Zuckerberg’s announcement at their developer conference in late April, users -- more than 400 million, to be exact -- can now “like” anything that everyone is doing. Anywhere. Welcome to Web TMI.0 (too much information). While most websites are content to limiting activity around their content within the walls of their domain, Facebook is expanding its reach to give the site a presence on other websites. It’s now possible to tell your friends back home on Facebook that you like an article you are reading on TechCrunch, for instance, without actually visiting Facebook. At the same time, Facebook is becoming a source of news links and one of the online sites where the majority of Americans now receive news. In a sense, Facebook is infiltrating the Worldwide Web. It’s a revolutionary and very public move for a company that based a lot of its users’ content on a “closed-circuit” system. Whether this becomes the first shot in a battle for your information, or a company firing blanks in the hopes that one of their chambers is full, remains to be seen. But either way, the action portends our Web-browsing future. One thing is for sure: this is no longer your parent’s Internet.
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Airfoil receives platinum Hermes Creative award Airfoil recently was awarded a platinum Hermes Creative Award in the competition’s “Media Response” category for an integrated campaign it conducted on behalf of client, Parrot and the launch of its AR.Drone, a quadricopter controlled and maneuvered by an iPod touch or an iPhone. During the Consumer Electronics Show, the launch drove more than 100 media briefings, 600 media mentions, more than 3,000 new Twitter followers, and was the most-viewed video on YouTube during the opening day of CES. The Hermes Creative Awards is an international competition for creative professionals involved in the conceptualization, writing and design of traditional communications materials and programs, and emerging technologies. MarketTools, Inc. Selects Airfoil as Agency of Record MarketTools, Inc., the leading provider of customer insight management solutions, has chosen Airfoil as its agency of record. MarketTools has a variety of offerings, from full-service research programs and online surveys through Zoomerang to their Enterprise Feedback Management (EFM) solution CustomerSat and data quality technology TrueSample 3.0. Airfoil will assist MarketTools in creating a quarterly report regarding the EFM industry and some best practices, as well as establishing Zoomerang as the go-to online survey solution for start-ups and enterprises. 866-AIRFOIL 1000 Town Center Drive |
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